The Monthly Data Snapshot is available at the end of each month. It provides members with access to topline information regarding the prior month's performance, based on the datasets available. Insights have been gathered from the Visitor Insights Dashboard on the Member Hub. The Data and Insights section of the hub provides members with one convenient location for publicly available tourism data, purchased data, RTO-led or commissioned research, and the Forward Outlook.

In August 2025, the Queenstown region recorded over 618,600 cumulative visitor days, up 7.9% on August 2024. Domestic and international visitors each accounted for 50% of total visitor days. Commercial guest nights rose 2% year-on-year to an estimated 308,200, while non-commercial accommodation nights increased 12% to 64,800. Queenstown Airport handled 125,130 passenger arrivals, a 6% lift on last year. Total visitor expenditure was $81.5 million, down 7.7% compared with August 2024, but a reminder that this data set does not capture any online bookings. This figure is based on electronic card transactions processed through Queenstown terminals only and is increasingly under-representative as booking and payment channels shift. DQ and LWT continue to advocate for the reinstatement of a dataset that more accurately captures total visitor expenditure.

The monthly cumulative visitor estimates represent the total number of daily visitors counted over a month, regardless of whether visitors stay for multiple days. For example, if someone visits for three days, they are counted three times in the cumulative estimate. Note: Vistr are currently investigating issues that may be leading to an overstatement of international visitor counts in recent data (October 2024 onwards) which could be leading to an exaggerated vs prior year increase. The absolute international visitor counts and vs prior year metrics should be interpreted with caution. 

Source: Vistr Visitor Volume Estimates. 1- 31 August 2025. vs prior year - percentage change vs same month 2024.

Source: Vistr Visitor Volume Estimates. 1 January 2022 - 31 August 2025.

Visitor expenditure refers to money spent on tourism-related activities while in Queenstown. DQ uses Marketview visitor spend figures as our expenditure measure. Marketview visitor expenditure is based on visitor in-person card transactions and does not include estimates for cash, online transactions and app based payments, therefore is not fully representitive of total visitor expenditure. Note: this source is not adjusted to account for inflation.

Source: Worldline/Marketview Tourism Data. 1 - 31 August 2025. vs prior year - percentage change vs same month 2024.

Source: Worldline/Marketview Tourism Data. 1 January 2019 - 1 - 31 August 2025. 

Source: Worldline/Marketview Tourism Data. 1 - 31 August 2025. 

Source: Worldline/Marketview Tourism Data. 1 - 31 August 2025. 

Source: Worldline/Marketview Tourism Data. 1 - 31 August 2025. 

The number of passengers that arrived through Queenstown Airport

Source: Queenstown Airport Passenger History. 1 - 31 August 2025. vs prior year: percentage change vs same month 2024.

Source: Queenstown Airport Passenger History. 1 January 2019 - 31 August 2025.

The total guest nights and occupancy rates for commercial accommodation in the Queenstown region gathered from properties participating in the Accommodation Data Programme.

Source: Accommodation Data Programme. 1 - 31 August 2025. vs prior year: percentage change vs same month 2024.

Source: CAM (Jan - Sept 2019), Accommodation Data Programme (June 2020 onwards). 1 January 2019 - 31 August 2025.

SEPTEMBER 2023 - AUGUST 2025 (LAST 24 MONTHS)

Source: Accommodation Data Programme. 1 September 2023 - 31 August 2025.

Non commercial accommodation data is drawn from AirDNA. It provides insights into the total number of property nights in non-commercial/ short term rental accommodation providers. Note: property listing nights represent the number of properties/ listings booked, not the number of beds or guest nights.

Source: AirDNA. 1 - 31 August 2025. vs prior year: percentage change vs same month 2024.

Source: AirDNA. 1 May 2022 - 31 August 2025.