The Monthly Data Snapshot is available at the end of each month. It provides members with access to topline information regarding the prior month's performance, based on the datasets available. Insights have been gathered from the Visitor Insights Dashboard on the Member Hub. The Data and Insights section of the hub provides members with one convenient location for publicly available tourism data, purchased data, RTO-led or commissioned research, and the Forward Outlook.

In July 2025, Queenstown recorded an estimated 662,100 cumulative visitor days, with international visitors accounting for 54% of visitor days and domestic visitors accounting for 46%. Commercial guest nights rose 6% year-on-year to an estimated 324,400, while non-commercial accommodation property listings nights increased 16% to 65,400. Passenger arrivals at Queenstown Airport reached 124,809, up 6% on July 2024. Total visitor expenditure for the month was $80.1 million, down 7.1% year-on-year. TThe expenditure figure reflects electronic card transactions processed through Queenstown based terminals and is increasingly underrepresentitive as visitor booking and payment options shift. DQ and LWT are advocating for the reestablishment of a dataset that reflects total visitor expenditure. 

The monthly cumulative visitor estimates represent the total number of daily visitors counted over a month, regardless of whether visitors stay for multiple days. For example, if someone visits for three days, they are counted three times in the cumulative estimate. Note: Vistr are currently investigating issues that may be leading to an overstatement of international visitor counts in recent data (October 2024 onwards) which could be leading to an exaggerated vs prior year increase. The absolute international visitor counts and vs prior year metrics should be interpreted with caution. 

Source: Vistr Visitor Volume Estimates. 1- 31 July 2025. vs prior year - percentage change vs same month 2024.

Source: Vistr Visitor Volume Estimates. 1 January 2022 -  31 July 2025.

Visitor expenditure refers to money spent on tourism-related activities while in Queenstown. DQ uses Marketview visitor spend figures as our expenditure measure. Marketview visitor expenditure is based on visitor in-person card transactions and does not include estimates for cash, online transactions and app based payments, therefore is not fully representitive of total visitor expenditure. Note: this source is not adjusted to account for inflation.

Source: Worldline/Marketview Tourism Data. 1 - 31 July 2025. vs prior year - percentage change vs same month 2024.

Source: Worldline/Marketview Tourism Data. 1 January 2019 - 1 - 31 July 2025. 

Source: Worldline/Marketview Tourism Data. 1 - 31 July 2025. 

Source: Worldline/Marketview Tourism Data. 1 - 31 July 2025. 

Source: Worldline/Marketview Tourism Data. 1 - 31 July 2025. 

The number of passengers that arrived through Queenstown Airport

Source: Queenstown Airport Passenger History. 1 - 31 July 2025. vs prior year: percentage change vs same month 2024.

Source: Queenstown Airport Passenger History. 1 January 2019 - 31 July 2025.

The total guest nights and occupancy rates for commercial accommodation in the Queenstown region gathered from properties participating in the Accommodation Data Programme.

Source: Accommodation Data Programme. 1 - 31 July 2025. vs prior year: percentage change vs same month 2024.

Source: CAM (Jan - Sept 2019), Accommodation Data Programme (June 2020 onwards). 1 January 2019 - 31 July 2025

AUGUST 2023 - JULY 2025 (LAST 24 MONTHS)

Source: Accommodation Data Programme. 1 July 2023 - 31 July 2025.

Non commercial accommodation data is drawn from AirDNA. It provides insights into the total number of property nights in non-commercial/ short term rental accommodation providers. Note: property listing nights represent the number of properties/ listings booked, not the number of beds or guest nights.

Source: AirDNA. 1 - 31 July 2025. vs prior year: percentage change vs same month 2024.

Source: AirDNA. 1 May 2022 - 31 July 2025.