The Monthly Data Snapshot is available at the end of each month. It provides members with access to topline information regarding the prior month's performance, based on the datasets available. Insights have been gathered from the Visitor Insights Dashboard on the Member Hub. The Data and Insights section of the hub provides members with one convenient location for publicly available tourism data, purchased data, RTO-led or commissioned research, and the Forward Outlook.

This resource provides a summary of key visitor economy statistics, data and insights as at year ending June 2025. The data and statistics used in this resource are gathered from a range of locations and data sources. This resource can be found on the Insights & Research page of the DQ Member Hub or in the link below.

Access the latest Visitor Economy Insights Resource for year ending June 2025.

In June 2025, visitor expenditure totalled $52.3 million, down 6.8% year-on-year, with domestic spending declining 6.1% and international spending down 7.7%. This can, in part, be attributed to calendar shifts, with Matariki falling within the ski season this year, unlike 2024 when its pre-ski season timing boosted early-June spend, as well as school holiday date changes.

Queenstown recorded an estimated 488,880 cumulative visitor days. Non-commercial property nights rose 5% to 38,500, while commercial accommodation guest nights mildly declined 2% to 214,000 with occupancy at 55%. Queenstown Airport recorded 89,787 passenger arrivals, up on 4% June 2024.

Visitor experience remains strong compared to the national average but continues to soften, with the rolling 12-month Net Promoter Score (NPS) now at 67, down from a peak of 75 in mid-2024. This trend will be monitored closely over the coming quarters.

The Visitor Experience Survey is a survey of visitors to the Queenstown Lakes region. The results are shared quarterly and outline a variety of experience aspects including; visitor motivations, connection with people and place, activities/attractions, net promoter score and overall visitor experience satisfaction. The Visitor Experience Survey is Destination Queenstown and Lake Wānaka Tourism's collaborative research initiative facilitated by tourism research experts Angus & Associates.

Source: Queenstown Visitor Experience Survey, Destination Queenstown facilitated by Angus & Associates.
Sample size = 842. Last 12 months refers to 1 July 2024 - 30 June 2025, last 3 months refers to 1 April - 30 June 2025.

Visitor expenditure refers to money spent on tourism-related activities while in Queenstown. DQ uses Marketview visitor spend figures as our expenditure measure. Marketview visitor expenditure is based on visitor in-person card transactions and does not include estimates for cash, online transactions and app based payments, therefore is not fully representitive of total visitor expenditure. Note: this source is not adjusted to account for inflation.

Source: Worldline/Marketview Tourism Data. 1 - 30 June 2025. vs prior year - percentage change vs same month 2024.

Source: Worldline/Marketview Tourism Data. 1 January 2019 - 1 - 30 June 2025. 

Source: Worldline/Marketview Tourism Data. 1 - 30 June 2025. 

Source: Worldline/Marketview Tourism Data. 1 - 30 June 2025. 

The monthly cumulative visitor estimates represent the total number of daily visitors counted over a month, regardless of whether visitors stay for multiple days. For example, if someone visits for three days, they are counted three times in the cumulative estimate. Note: Vistr are currently investigating issues that may be leading to an overstatement of international visitor counts in recent data (October 2024 onwards) which could be leading to an exaggerated vs prior year increase. The absolute international visitor counts and vs prior year metrics should be interpreted with caution. 

Source: Vistr Visitor Volume Estimates. 1- 30 June 2025. vs prior year - percentage change vs same month 2024.

Source: Vistr Visitor Volume Estimates. 1 January 2022 -  30 June 2025.

The number of passengers that arrived through Queenstown Airport

Source: Queenstown Airport Passenger History. 1 - 30 June 2025. vs prior year: percentage change vs same month 2024.

Source: Queenstown Airport Passenger History. 1 January 2019 - 30 June 2025.

The total guest nights and occupancy rates for commercial accommodation in the Queenstown region gathered from properties participating in the Accommodation Data Programme.

Source: Accommodation Data Programme. 1 - 30 June 2025. vs prior year: percentage change vs same month 2024.

Source: CAM (Jan - Sept 2019), Accommodation Data Programme (June 2020 onwards). 1 January 2019 - 30 June 2025

JULY 2023 - JUNE 2025 (LAST 24 MONTHS)

Source: Accommodation Data Programme. 1 July 2023 - 30 June 2025.

Non commercial accommodation data is drawn from AirDNA. It provides insights into the total number of property nights in non-commercial/ short term rental accommodation providers. Note: property listing nights represent the number of properties/ listings booked, not the number of beds or guest nights.

Source: AirDNA. 1 - 30 June 2025. vs prior year: percentage change vs same month 2024.

Source: AirDNA. 1 May 2022 - 30 June 2025.