NOVEMBER 2024 QUEENSTOWN MONTHLY DATA SNAPSHOT

 

Destination Queenstown's Monthly Data Snapshot is available at the end of each month. It provides members with access to topline information regarding the prior month's performance, based on the datasets available. Insights have been gathered from the Visitor Insights Dashboard on the Member Hub. The Data and Insights section of the hub provides members with one convenient location for publicly available tourism data, purchased data, DQ-commissioned research, and the Forward Outlook. 

NOVEMBER 2024

The Queenstown region received just over 607,800 cumulative visitor days, marking a 2% increase compared to November 2023. Visitor expenditure reached $74.5 million, up 2% year-on-year. Queenstown Airport saw an increase in passenger arrivals in November 2023, with nearly 100,000 arrivals recorded, up 9%, with a 19% growth in international passenger arrivals. Accommodation providers in the area also reported growth during this period, with commercial bed nights rising 4% and non-commercial property nights experiencing an 11% increase.

VISITOR EXPENDITURE

Visitor expenditure refers to money spent on tourism-related activities while in Queenstown. DQ uses Marketview visitor spend figures as our expenditure measure. Marketview visitor expenditure is based on visitor in-person card transactions and does not include estimates for cash, online transactions and pre-bookings. Note: this source is not adjusted to account for inflation.

NOVEMBER 2024 SNAPSHOT

Queenstown visitor expenditure for August 2024

Source: Worldline/Marketview Tourism Data. 1 - 30 November 2024. vs prior year - percentage change vs same month 2023.

TOTAL VISITOR EXPENDITURE

TOTAL VISITOR EXPENDITURE GRAPH

Source: Worldline/Marketview Tourism Data. 1 January 2019 - 30 November 2024.

EXPENDITURE BY REGION/COUNTRY OF ORIGIN NOVEMBER 2024

VISITOR EXPENDITURE BY REGION/COUNTRY OF ORIGIN MAY 2024

Source: Worldline/Marketview Tourism Data. 1 - 30 November 2024. vs PY - percentage change vs same month 2023.

EXPENDITURE BY LOCAL SUB-REGION NOVEMBER 2024

Queenstown expenditure pie graph by local sub region

Source: Worldline/Marketview Tourism Data. 1 - 30 November 2024.

MONTHLY CUMULATIVE VISITOR ESTIMATES

The monthly cumulative visitor estimates represent the total number of daily visitors counted over a month, regardless of whether visitors stay for multiple days. For example, if someone visits for three days, they are counted three times in the cumulative estimate. Note: Vistr are currently investigating issues that may be leading to an understatement of international visitor counts in recent data (July - September 2024) which could be leading to an exaggerated vs prior year declines. The absolute international visitor counts and vs prior year metrics should be interpreted with caution. 

NOVEMBER 2024 SNAPSHOT

ADP Accommodation summary

Source: Vistr Visitor Volume Estimates. 1 - 30 November 2024. vs prior year: percentage change vs same month 2023.

MONTHLY CUMULATIVE VISITOR ESTIMATES

ADP Accommodation summary

Source: Vistr Visitor Volume Estimates. 1 January 2022 - 30 November 2024.

QUEENSTOWN AIRPORT PASSENGER ARRIVALS

NOVEMBER 2024 SNAPSHOT

Queenstown Airport Arrivals Summary

Source: Queenstown Airport Passenger History. 1 - 30 November 2024.
vs prior year: percentage change vs same month 2023.

TOTAL PASSENGER ARRIVALS

Total Passenger Arrivals at Queenstown Airport Graph

Source: Queenstown Airport Passenger History. 1 January 2019 - 30 November 2024.

QUEENSTOWN COMMERCIAL ACCOMMODATION

The total guest nights and occupancy rates for commercial accommodation in the Queenstown region gathered from properties participating in the Accommodation Data Programme.

NOVEMBER 2024 SNAPSHOT

ADP Accommodation summary

Source:  Accommodation Data Programme. 1 - 30 November 2024. vs prior year: percentage change vs same month 2023.

TOTAL GUEST NIGHTS

Queenstown commerical guest nights graph

Source: Commercial Accommodation Montior CAM (January 2019 - September 2019), Accommodation Data Programme (June 2020 onwards). 1 January 2019 - 30 November 2024. There is a gap between October 2019 - June 2020 when data wasn't being collected. 

OCCUPANCY RATE 

DECEMBER 2022 - NOVEMBER 2024 (LAST 24 MONTHS)

Queenstown commerical occupancy rate line graph

Source: Accommodation Data Programme. 1 December 2022 - 30 November 2024. 

QUEENSTOWN NON COMMERCIAL ACCOMMODATION

Non commercial accommodation data is drawn from AirDNA. It provides insights into the total number of property nights in non-commercial/ short term rental accommodation providers. Note: property listing nights represent the number of properties/ listings booked, not the number of beds or guest nights.

NOVEMBER 2024 SNAPSHOT

AirDNA icons

Source: AirDNA. 1 - 30 November 2024. vs prior year: percentage change vs same month 2023.

TOTAL PROPERTY LISTING NIGHTS

AirDNA bar graph

Source: AirDNA. 1 May 2022 - 30 November 2024. 

The Queenstown Monthly Data Snapshots are gathered from the Data and Insights Hub