Destination Queenstown's Monthly Data Snapshot is available at the end of each month. It provides members with access to topline information regarding the prior month's performance, based on the datasets available. Insights have been gathered from the Visitor Insights Dashboard on the Member Hub. The Data and Insights section of the hub provides members with one convenient location for publicly available tourism data, purchased data, DQ-commissioned research, and the Forward Outlook. 

The Queenstown region received just over 526,000 cumulative visitor days, marking a 4% increase compared to October 2023. Visitor expenditure reached $65 million, up 5% year-on-year, driven by growth in both domestic (+3%) and international (+7%) expenditure. Queenstown Airport saw an increase in passenger arrivals in October 2023, with nearly 100,000 arrivals recorded, up 9%. Accommodation providers in the area also reported growth during this period, with commercial bed nights rising 5% and non-commercial property nights experiencing a 10% increase.

Visitor expenditure refers to money spent on tourism-related activities while in Queenstown. DQ uses Marketview visitor spend figures as our expenditure measure. Marketview visitor expenditure is based on visitor in-person card transactions and does not include estimates for cash, online transactions and pre-bookings. Note: this source is not adjusted to account for inflation.

Source: Worldline/Marketview Tourism Data. 1 - 31 October 2024. vs prior year - percentage change vs same month 2023.

Source: Worldline/Marketview Tourism Data. 1 January 2019 - 31 October 2024.

Source: Worldline/Marketview Tourism Data. 1 - 31 October 2024. vs PY - percentage change vs same month 2023.

Source: Worldline/Marketview Tourism Data. 1 - 31 October 2024.

The monthly cumulative visitor estimates represent the total number of daily visitors counted over a month, regardless of whether visitors stay for multiple days. For example, if someone visits for three days, they are counted three times in the cumulative estimate. Note: Vistr are currently investigating issues that may be leading to an understatement of international visitor counts in recent data (July - September 2024) which could be leading to an exaggerated vs prior year declines. The absolute international visitor counts and vs prior year metrics should be interpreted with caution. 

Source: Vistr Visitor Volume Estimates. 1 - 31 October 2024. vs prior year: percentage change vs same month 2023.

Source: Vistr Visitor Volume Estimates. 1 January 2022 - 31 October 2024.

Source: Queenstown Airport Passenger History. 1 - 31 October 2024.
vs prior year: percentage change vs same month 2023.

Source: Queenstown Airport Passenger History. 1 January 2019 - 31 October 2024.

The total guest nights and occupancy rates for commercial accommodation in the Queenstown region gathered from properties participating in the Accommodation Data Programme.

Source:  Accommodation Data Programme. 1 - 31 October 2024. vs prior year: percentage change vs same month 2023.

Source: Commercial Accommodation Montior CAM (January 2019 - September 2019), Accommodation Data Programme (June 2020 onwards). 1 January 2019 - 31 October 2024. There is a gap between October 2019 - June 2020 when data wasn't being collected. 

NOVEMBER 2022 - OCTOBER 2024 (LAST 24 MONTHS)

Source: Accommodation Data Programme. 1 November 2022 - 31 October 2024. 

Non commercial accommodation data is drawn from AirDNA. It provides insights into the total number of property nights in non-commercial/ short term rental accommodation providers. Note: property listing nights represent the number of properties/ listings booked, not the number of beds or guest nights.

Source: AirDNA. 1 - 31 October 2024. vs prior year: percentage change vs same month 2023.

Source: AirDNA. 1 May 2022 - 31 October 2024.