The latest data and insights from Destination Queenstown

AUGUST 2024 QUEENSTOWN MONTHLY DATA SNAPSHOT

 

Destination Queenstown's Monthly Data Snapshot is available at the end of each month. It provides members with access to topline information regarding the prior month's performance, based on the datasets available. Insights have been gathered from the Visitor Insights Dashboard on the Member Hub. The Data and Insights section of the hub provides members with one convenient location for publicly available tourism data, purchased data, DQ-commissioned research, and the Forward Outlook. 

AUGUST 2024

In August 2024, the Queenstown region welcomed nearly 600,000 cumulative visitor days, a figure comparable to July 2024 but lower than August 2023. Visitor expenditure reflected a simliar trend, showing a 3% decline from August 2023, totaling $88 million. International visitors contributed $51 million, consistent with August 2023, while domestic expenditure fell by 6% to $37 million. Commercial accommodation recorded 301,000 guest nights, and non-commercial accommodations had 58,000 property listing nights, both in line with August 2023 figures.

VISITOR EXPENDITURE

Visitor expenditure refers to money spent on tourism-related activities while in Queenstown. DQ uses Marketview visitor spend figures as our expenditure measure. Marketview visitor expenditure is based on visitor in-person card transactions and does not include estimates for cash, online transactions and pre-bookings. Note: this source is not adjusted to account for inflation.

AUGUST 2024 SNAPSHOT

Queenstown visitor expenditure for August 2024

Source: Worldline/Marketview Tourism Data. 1 - 31 August 2024. vs prior year - percentage change vs same month 2023.

TOTAL VISITOR EXPENDITURE

TOTAL VISITOR EXPENDITURE GRAPH

Source: Worldline/Marketview Tourism Data. 1 January 2019 - 31 August 2024.

EXPENDITURE BY REGION/COUNTRY OF ORIGIN AUGUST 2024

VISITOR EXPENDITURE BY REGION/COUNTRY OF ORIGIN MAY 2024

Source: Worldline/Marketview Tourism Data. 1 - 31 August 2024. vs PY - percentage change vs same month 2023.

EXPENDITURE BY LOCAL SUB-REGION AUGUST 2024

Queenstown expenditure pie graph by local sub region

Source: Worldline/Marketview Tourism Data. 1 - 31 August 2024.

MONTHLY CUMULATIVE VISITOR ESTIMATES

The monthly cumulative visitor estimates represent the total number of daily visitors counted over a month, regardless of whether visitors stay for multiple days. For example, if someone visits for three days, they are counted three times in the cumulative estimate. Note: Vistr are currently investigating issues that may be leading to an understatement of international visitor counts in recent data (July/ August 2024) which could be leading to an exaggerated vs prior year declines. The absolute international visitor counts and vs prior year metrics should be interpreted with caution. 

AUGUST 2024 SNAPSHOT

ADP Accommodation summary

Source: Vistr Visitor Volume Estimates. 1 - 31 August 2024. vs prior year: percentage change vs same month 2023.

MONTHLY CUMULATIVE VISITOR ESTIMATES

ADP Accommodation summary

Source: Vistr Visitor Volume Estimates. 1 January 2022 - 31 August 2024.

QUEENSTOWN AIRPORT PASSENGER ARRIVALS

AUGUST 2024 SNAPSHOT

Queenstown Airport Arrivals Summary

Source: Queenstown Airport Passenger History. 1 - 31 August 2024.
vs prior year: percentage change vs same month 2023.

TOTAL PASSENGER ARRIVALS

Total Passenger Arrivals at Queenstown Airport Graph

Source: Queenstown Airport Passenger History. 1 January 2019 - 31 August 2024.

QUEENSTOWN COMMERCIAL ACCOMMODATION

The total guest nights and occupancy rates for commercial accommodation in the Queenstown region gathered from properties participating in the Accommodation Data Programme.

AUGUST 2024 SNAPSHOT

ADP Accommodation summary

Source:  Accommodation Data Programme. 1 - 31 August 2024. vs prior year: percentage change vs same month 2023.

TOTAL GUEST NIGHTS

Queenstown commerical guest nights graph

Source: Commercial Accommodation Montior CAM (January 2019 - September 2019), Accommodation Data Programme (June 2020 onwards). 1 January 2019 - 31 August 2024. There is a gap between October 2019 - June 2020 when data wasn't being collected. 

OCCUPANCY RATE 

SEPTEMBER 2022 - AUGUST 2024 (LAST 24 MONTHS)

Queenstown commerical occupancy rate line graph

Source: Accommodation Data Programme (Jun 2020 onwards). 1 September 2022 - 31 August 2024. 

QUEENSTOWN NON COMMERCIAL ACCOMMODATION

Non commercial accommodation data is drawn from AirDNA. It provides insights into the total number of property nights in non-commercial/ short term rental accommodation providers. Note: property listing nights represent the number of properties/ listings booked, not the number of beds or guest nights.

AUGUST 2024 SNAPSHOT

AirDNA icons

Source: AirDNA. 1 - 31 August 2024. vs prior year: percentage change vs same month 2023.

TOTAL PROPERTY LISTING NIGHTS

AirDNA bar graph

Source: AirDNA. 1 May 2022 - 31 August 2024. 

The Queenstown Monthly Data Snapshots are gathered from the Data and Insights Hub

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Disclaimer: the content contained within this email is current at the time of publishing and has been gathered from the latest information available to DQ. This email and any files transmitted with it are confidential and intended solely for the use of the individual or entity to whom they are addressed. If you have received this email in error please contact us. Any unauthorised use, distribution or copying of the contents is prohibited.

Insights Disclaimer: Any information supplied is intended to inform about general historic destination performance and future potential outlooks based on information available at the time. It is not intended to be a substitute for further professional advice or more rigorous or specific analysis. It may not apply to an organisation’s specific situation and is not intended to be used or viewed in isolation. DQ assumes no liability for any actions taken based on supplied information or insights. The data sets, insights, and related resources provided are confidential to Destination Queenstown and its membership base only and are not for publication or dissemination.

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