AUGUST 2024 QUEENSTOWN MONTHLY DATA SNAPSHOT |
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Destination Queenstown's Monthly Data Snapshot is available at the end of each month. It provides members with access to topline information regarding the prior month's performance, based on the datasets available. Insights have been gathered from the Visitor Insights Dashboard on the Member Hub. The Data and Insights section of the hub provides members with one convenient location for publicly available tourism data, purchased data, DQ-commissioned research, and the Forward Outlook.
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In August 2024, the Queenstown region welcomed nearly 600,000 cumulative visitor days, a figure comparable to July 2024 but lower than August 2023. Visitor expenditure reflected a simliar trend, showing a 3% decline from August 2023, totaling $88 million. International visitors contributed $51 million, consistent with August 2023, while domestic expenditure fell by 6% to $37 million. Commercial accommodation recorded 301,000 guest nights, and non-commercial accommodations had 58,000 property listing nights, both in line with August 2023 figures.
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Visitor expenditure refers to money spent on tourism-related activities while in Queenstown. DQ uses Marketview visitor spend figures as our expenditure measure. Marketview visitor expenditure is based on visitor in-person card transactions and does not include estimates for cash, online transactions and pre-bookings. Note: this source is not adjusted to account for inflation.
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Source: Worldline/Marketview Tourism Data. 1 - 31 August 2024. vs prior year - percentage change vs same month 2023.
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TOTAL VISITOR EXPENDITURE |
Source: Worldline/Marketview Tourism Data. 1 January 2019 - 31 August 2024.
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EXPENDITURE BY REGION/COUNTRY OF ORIGIN AUGUST 2024 |
Source: Worldline/Marketview Tourism Data. 1 - 31 August 2024. vs PY - percentage change vs same month 2023.
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EXPENDITURE BY LOCAL SUB-REGION AUGUST 2024 |
Source: Worldline/Marketview Tourism Data. 1 - 31 August 2024.
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MONTHLY CUMULATIVE VISITOR ESTIMATES |
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The monthly cumulative visitor estimates represent the total number of daily visitors counted over a month, regardless of whether visitors stay for multiple days. For example, if someone visits for three days, they are counted three times in the cumulative estimate. Note: Vistr are currently investigating issues that may be leading to an understatement of international visitor counts in recent data (July/ August 2024) which could be leading to an exaggerated vs prior year declines. The absolute international visitor counts and vs prior year metrics should be interpreted with caution.
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Source: Vistr Visitor Volume Estimates. 1 - 31 August 2024. vs prior year: percentage change vs same month 2023.
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MONTHLY CUMULATIVE VISITOR ESTIMATES |
Source: Vistr Visitor Volume Estimates. 1 January 2022 - 31 August 2024.
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QUEENSTOWN AIRPORT PASSENGER ARRIVALS |
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Source: Queenstown Airport Passenger History. 1 - 31 August 2024.
vs prior year: percentage change vs same month 2023.
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Source: Queenstown Airport Passenger History. 1 January 2019 - 31 August 2024.
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QUEENSTOWN COMMERCIAL ACCOMMODATION |
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The total guest nights and occupancy rates for commercial accommodation in the Queenstown region gathered from properties participating in the Accommodation Data Programme.
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Source: Accommodation Data Programme. 1 - 31 August 2024. vs prior year: percentage change vs same month 2023.
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Source: Commercial Accommodation Montior CAM (January 2019 - September 2019), Accommodation Data Programme (June 2020 onwards). 1 January 2019 - 31 August 2024. There is a gap between October 2019 - June 2020 when data wasn't being collected.
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SEPTEMBER 2022 - AUGUST 2024 (LAST 24 MONTHS)
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Source: Accommodation Data Programme (Jun 2020 onwards). 1 September 2022 - 31 August 2024.
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QUEENSTOWN NON COMMERCIAL ACCOMMODATION |
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Non commercial accommodation data is drawn from AirDNA. It provides insights into the total number of property nights in non-commercial/ short term rental accommodation providers. Note: property listing nights represent the number of properties/ listings booked, not the number of beds or guest nights.
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Source: AirDNA. 1 - 31 August 2024. vs prior year: percentage change vs same month 2023.
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TOTAL PROPERTY LISTING NIGHTS |
Source: AirDNA. 1 May 2022 - 31 August 2024.
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Copyright © 2024 Destination Queenstown
Disclaimer: the content contained within this email is current at the time of publishing and has been gathered from the latest information available to DQ. This email and any files transmitted with it are confidential and intended solely for the use of the individual or entity to whom they are addressed. If you have received this email in error please contact us. Any unauthorised use, distribution or copying of the contents is prohibited. Insights Disclaimer: Any information supplied is intended to inform about general historic destination performance and future potential outlooks based on information available at the time. It is not intended to be a substitute for further professional advice or more rigorous or specific analysis. It may not apply to an organisation’s specific situation and is not intended to be used or viewed in isolation. DQ assumes no liability for any actions taken based on supplied information or insights. The data sets, insights, and related resources provided are confidential to Destination Queenstown and its membership base only and are not for publication or dissemination. Our address is Level 2, Mountaineer Building, 32 Rees Street, Queenstown 9300, New Zealand Visit the DQ Member Hub ↗ Manage your DQ subscription preferences ↗ Unsubscribe from all Destination Queenstown communications ↗ |
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