April 2024 - Queenstown Monthly Data Snapshot

Destination Queenstown's Monthly Data Snapshot aims to provide members with access to topline information about the prior month's performance. These insights have been gathered from the Visitor Insights Dashboard on the Member Hub. The Data and Insights section of hub provides members with one convenient location for publicly available tourism data, purchased data, DQ-commissioned research, and the Forward Outlook. 

April 2024
In April 2024, the Queenstown region recorded 297,000 guest nights, a 2% increase from April 2023, and the average occupancy rate was 74%, compared to 70% in April 2023. Visitor expenditure amounted to $72.1 million,  a decline compared to April 2023. This decrease can be partly attributed to Easter not falling fully in April this year. While domestic spending was down, international expenditure increased by 12%, with the "Rest of Asia" category (which includes India) experiencing a 44% rise, making this category this the third-largest market after the USA and Australia. 

Note: expenditure figures aren't inflation adjusted.

VISITOR EXPENDITURE

Visitor expenditure refers to money spent on tourism-related activities while in Queenstown. DQ uses Marketview visitor spend figures as our expenditure measure. Marketview visitor expenditure is based on visitor in-person card transactions and does not include estimates for cash, online transactions and pre-bookings.
Note: this source is not adjusted to account for inflation.

April 2024 snapshot

Source: Worldline/Marketview Tourism Data Tool. 1 - 30 April 2024.
vs prior year - percentage change vs same month 2023, vs 2019 - percentage change vs same month 2019.

Total visitor expenditure

Source: Worldline/Marketview Tourism Data Tool. 1 January 2019 - 30 April 2024.

Visitor expenditure by region/country of origin April 2024

Source: Worldline/Marketview Tourism Data Tool. 1 - 30 April 2024.

Visitor expenditure by local sub-region April 2024

Source: Worldline/Marketview Tourism Data Tool. 1 - 30 April 2024.

QUEENSTOWN COMMERCIAL ACCOMMODATION
The total guest nights and occupancy rates for commerical accommodation in the Queenstown region gathered from properties participating in the Accommodation Data Programme.

April 2024 snapshot

Source:  Accommodation Data Programme. 1 - 30 April 2024.
vs prior year: percentage change vs same month 2023.

Total guest nights

Source: Commercial Accommodation Montior CAM (Jan - Sept 2019), Accommodation Data Programme (Jun 2020 onwards). 1 January 2019 - 30 April 2024. 
Note: There is a gap between October 2019 - June 2020 when data wasn't being collected. 

Occupancy rate May 2022 - April 2024 (last 24 months) 

Source: Accommodation Data Programme (Jun 2020 onwards). 1 May 2022 - 30 April 2024. 

QUEENSTOWN AIRPORT PASSENGER ARRIVALS
The number of passengers that arrived through Queenstown Airport. 

April 2024 snapshot

Source: Queenstown Airport Passenger History. 1 - 30 April  2024.
vs prior year: percentage change vs same month 2023.

Total passenger arrivals

Source: Queenstown Airport Passenger History. 1 January 2019 - 30 April 2024.

The Queenstown Monthly Data Snapshots are gathered from the

Visitor Insights Dashboard on the Member Hub.