March 2024 - Queenstown Monthly Data Snapshot

Destination Queenstown's Monthly Data Snapshot aims to provide members with access to topline information about the prior month's performance. These insights have been gathered from the Visitor Insights Dashboard. The hub provides members with one convenient location for publicly available tourism data, purchased data, DQ-commissioned research, and the Forward Outlook. 

March 2024
In March 2024, visitor expenditure in the Queenstown region was $83.9 million, a 6% increase on the same period last year and a 19% increase compared to 2019. The region hosted 343,000 guest nights, an 11% increase from March 2023. Visitor experience has recovered to 2019 levels, with NPS for the last 12 and 3 months recorded at 74. 

Note: expenditure figures aren't inflation adjusted.

VISITOR EXPERIENCE

The Visitor Experience Survey is a survey of visitors to the Queenstown Lakes region. The results are shared quarterly and outline a variety of experience aspects including; visitor motivations, connection with people and place, activities/attractions, net promoter score and overall visitor experience satisfaction. The Visitor Experience Survey is Destination Queenstown and Lake Wānaka Tourism's collaborative research initiative facilitated by tourism research experts Angus & Associates.

Net promoter score (NPS)

Overall visitor experience satisfaction score 

[Source: Queenstown Visitor Experience Survey, Destination Queenstown facilitated by Angus & Associates.]
Sample size = 698. Last 12 months refers to 1 April 2023 - 31 March 2024, last 3 months refers to 1 January - 31 March 2024.

VISITOR EXPENDITURE

Visitor expenditure refers to money spent on tourism-related activities while in Queenstown. DQ uses Marketview visitor spend figures as our expenditure measure. Marketview visitor expenditure is based on visitor in-person card transactions and does not include estimates for cash, online transactions and pre-bookings.
Note: this source is not adjusted to account for inflation.

March 2024 snapshot

Source: Worldline/Marketview Tourism Data Tool. 1 - 31 March 2024.
vs prior year - percentage change vs same month 2023, vs 2019 - percentage change vs same month 2019.

Total visitor expenditure

Source: Worldline/Marketview Tourism Data Tool. 1 January 2019 - 31 March 2024.

Visitor expenditure by region/country of origin March 2024

Source: Worldline/Marketview Tourism Data Tool. 1 - 31 March 2024.

Visitor expenditure by local sub-region March 2024

Source: Worldline/Marketview Tourism Data Tool. 1 - 31 March 2024.

QUEENSTOWN COMMERCIAL ACCOMMODATION
The total guest nights and occupancy rates for commerical accommodation in the Queenstown region gathered from properties participating in the Accommodation Data Programme.

March 2024 snapshot

Source:  Accommodation Data Programme. 1 - 31 March 2024.
vs prior year: percentage change vs same month 2023.

Total guest nights

Source: Commercial Accommodation Montior CAM (Jan - Sept 2019), Accommodation Data Programme (Jun 2020 onwards). 1 January 2019 - 31 March 2024. 
Note: There is a gap between October 2019 - June 2020 when data wasn't being collected. 

Occupancy rate April 2022 - March 2024 (last 24 months) 

Source: Accommodation Data Programme (Jun 2020 onwards). 1 April 2022 - 31 March 2024. 

QUEENSTOWN AIRPORT PASSENGER ARRIVALS
The number of passengers that arrived through Queenstown Airport. 

March 2024 snapshot

Source: Queenstown Airport Passenger History. 1 - 31 March 2024.
vs prior year: percentage change vs same month 2023.

Total passenger arrivals

Source: Queenstown Airport Passenger History. 1 January 2019 - 31 March 2024.

The Queenstown Monthly Data Snapshots are gathered from the

Visitor Insights Dashboard on the Member Hub.