February 2024 - Queenstown Monthly Data Snapshot

Destination Queenstown's Monthly Data Snapshot aims to provide members with access to topline information about the prior month's performance. These insights have been gathered from the Member Data and Insights Hub. The hub provides members with one convenient location for publicly available tourism data, purchased data, DQ-commissioned research, and the Forward Outlook. 

February 2024
In February 2024, visitor expenditure in the Queenstown region was $83.7 million, a 9% increase on the same period last year and a 16% increase compared to 2019. The USA was the strongest international market, with expenditure totaling $17.4 million. The region hosted 374,700 guest nights, a 20% increase from February 2023. 

VISITOR EXPENDITURE

Visitor expenditure refers to money spent on tourism-related activities while in Queenstown. DQ uses Marketview visitor spend figures as our expenditure measure. Marketview visitor expenditure is based on visitor in-person card transactions and does not include estimates for cash, online transactions and pre-bookings.
Note: this source is not adjusted to account for inflation.

February 2024 snapshot

Source: Worldline/Marketview Tourism Data Tool. 1 - 29 February 2024.
vs prior year - percentage change vs same month 2023, vs 2019 - percentage change vs same month 2019.

Total visitor expenditure

Source: Worldline/Marketview Tourism Data Tool. 1 January 2019 - 29 February 2024.

Visitor expenditure by region/country of origin February 2024

Source: Worldline/Marketview Tourism Data Tool. 1 - 29 February 2024.

Visitor expenditure by local sub-region February 2024

Source: Worldline/Marketview Tourism Data Tool. 1 - 29 February 2024.

QUEENSTOWN COMMERCIAL ACCOMMODATION
The total guest nights and occupancy rates for commerical accommodation in the Queenstown region gathered from properties participating in the Accommodation Data Programme.

February 2024 snapshot

Source:  Accommodation Data Programme. 1 - 29 February 2024.
vs prior year: percentage change vs same month 2023.

Total guest nights

Source: Commercial Accommodation Montior CAM (Jan - Sept 2019), Accommodation Data Programme (Jun 2020 onwards). 1 January 2019 - 29 February 2024. 
Note: There is a gap between October 2019 - June 2020 when data wasn't being collected. 

Occupancy rate March 2022 - February 2024 (last 24 months) 

Source: Accommodation Data Programme (Jun 2020 onwards). 1 March 2022 - 29 February 2024. 

QUEENSTOWN AIRPORT PASSENGER ARRIVALS
The number of passengers that arrived through Queenstown Airport. 

February 2024 snapshot

Source: Queenstown Airport Passenger History. 1 - 29 February 2024.
vs prior year: percentage change vs same month 2023.

Total passenger arrivals

Source: Queenstown Airport Passenger History. 1 January 2019 - 29 February 2024.

The Queenstown Monthly Data Snapshots are gathered from the

Member Data and Insights Hub.