November 2023 - Queenstown Monthly Data Snapshot

Destination Queenstown's Monthly Data Snapshot aims to provide members with access to topline information about the prior month's performance. These insights have been gathered from the Member Data and Insights Hub. The hub provides members with one convenient location for publicly available tourism data, purchased data, DQ-commissioned research, and the Forward Outlook. 

November 2023
The Queenstown region received an estimated 530k cumulative visitor days in November 2023, up 35% compared to November last year. Total tourism-related spending reached $73m, a 2% decline from November 2022, but a 7% increase over 2019. International visitor spending accounted for $43m, 16% up on November 2022, and domestic visitor spending accounted for $30m, down 21% on November 2022.
Note: expenditure figures aren't inflation adjusted

VISITATION

The cumulative monthly visitor count is a monthly total of unique daily visitors (e.g. a visitor that stays three nights is counted three times).
Note: this source is experiencing minor irregularities in daily counts which impacted January - November 2023 resulting in a slight under-representation of international visitor days.  

November 2023 snapshot

Source: Dataventures Tourism New Zealand Tool. 1 - 30 November 2023.
vs prior year: percentage change vs same month 2022.

Total cumulative visitor days

Source: Dataventures Tourism New Zealand Tool. 1 January 2020 - 30 November 2023.
December 2021 and January 2023 are under-represented due to missing data points.

QUEENSTOWN AIRPORT PASSENGER ARRIVALS
The number of passengers that arrived through Queenstown Airport. 

November 2023 snapshot

Source: Queenstown Airport Passenger History. 1 - 30 November 2023.
vs prior year: percentage change vs same month 2022

Total passenger arrivals

Source: Queenstown Airport Passenger History. 1 January 2019 - 30 November 2023

VISITOR EXPENDITURE

Visitor expenditure refers to money spent on tourism-related activities while in Queenstown. DQ uses Marketview visitor spend figures as our expenditure measure. Marketview visitor expenditure is based on visitor in-person card transactions and does not include estimates for cash, online transactions and pre-bookings.
Note: this source is not adjusted to account for inflation.

November 2023 snapshot

Source: Worldline/Marketview Tourism Data Tool. 1 - 30 November 2023.
vs prior year - percentage change vs same month 2022, vs 2019 - percentage change vs same month 2019.

Total visitor expenditure

Source: Worldline/Marketview Tourism Data Tool. 1 January 2019 - 30 November 2023.

Visitor expenditure by region/country of origin November 2023

Source: Worldline/Marketview Tourism Data Tool. 1 - 30 November 2023.

Visitor expenditure by local sub-region November 2023

Source: Worldline/Marketview Tourism Data Tool. 1 - 30 November 2023.

The Queenstown Monthly Data Snapshots are gathered from the

Member Data and Insights Hub.