Queenstown Monthly Data Snapshot - October 2023

Destination Queenstown's Monthly Data Snapshot aims to provide members with access to topline information about the prior month's performance. These insights have been gathered from the Member Data and Insights Hub. The hub provides members with one convenient location for publicly available tourism data, purchased data, DQ-commissioned research, and the Forward Outlook. 

Destination Queenstown is pleased to share a number of exciting enhancements to the Data and Insights Hub. To learn about these updates and how to use the hub we are holding two Queenstown Connect introduction training sessions on 6 December (10:00-11:00am and 2:00-3:00pm). Register to attend.

October 2023
In October 2023, Queenstown received just over 400,000 cumulative visitor days, a 16% increase from the same month in 2022. Majority of the increase was driven by the international market with a 69% increase in international visitor days, while domestic decreased slightly (1%). Queenstown Airport arrivals were stable year on year, with just under 91,000 passenger arrivals in October 2023. Visitor expenditure fell 13% compared to October 2022 to $62 million.

VISITATION

The cumulative monthly visitor count is a monthly total of unique daily visitors (e.g. a visitor that stays three nights is counted three times). Note this source is experiencing minor irregularities in daily counts which impacted January - October 2023 resulting in a slight under-representation of international visitor days.  

October 2023 snapshot

Source: Dataventures Tourism New Zealand Tool. 1  - 31 October 2023.
vs prior year: percentage change vs same month 2022.

Total cumulative visitor days

Source: Dataventures Tourism New Zealand Tool. 1 January 2020 - 31 October 2023.
December 2021 and January 2023 are under-represented due to missing data points.

QUEENSTOWN AIRPORT PASSENGER ARRIVALS
The number of passengers that arrived through Queenstown Airport. 

October 2023 snapshot

Source: Queenstown Airport Passenger History. 1 - 31 October 2023
vs prior year: percentage change vs same month 2022

Total passenger arrivals

Source: Queenstown Airport Passenger History. 1 January 2019 - 31 October 2023

VISITOR EXPENDITURE

Visitor expenditure refers to money spent on tourism-related activities while in Queenstown. DQ uses Marketview visitor spend figures as our expenditure measure. Marketview visitor expenditure is based on visitor in-person card transactions and does not include estimates for cash, online transactions and pre-bookings.

Note: this source is not adjusted to account for inflation.

October 2023 snapshot

Source: Worldline/Marketview Tourism Data Tool. 1 - 31 October 2023.
vs prior year - percentage change vs same month 2022, vs 2019 - percentage change vs same month 2019.

Total visitor expenditure

Source: Worldline/Marketview Tourism Data Tool. 1 January 2019 - 31 October 2023.

Visitor expenditure by region/country of origin October 2023

Source: Worldline/Marketview Tourism Data Tool. 1 - 31 October 2023.

Visitor expenditure by local sub-region October 2023

Source: Worldline/Marketview Tourism Data Tool. 1 - 31 October 2023.

The Queenstown Monthly Data Snapshots are gathered from the

Member Data and Insights Hub.