August 2023 Queenstown Data Monthly Snapshot

Destination Queenstown's Monthly Data Snapshot aims to provide members with access to topline information about the prior month's performance. These insights have been gathered from the Member Data & Insights hub. The hub provides members with one convenient location for publicly available tourism data, purchased data, DQ-commissioned research, and the Forward Outlook. 

August 2023
In August 2023, the Queenstown region received just over 540,000 cumulative visitor days, up 21% from August 2022, driven by a 69% increase in international visitor days. Visitor expenditure dropped by 10% compared to August 2022, totaling $90 million. There was a 29% decrease in domestic spending, which was partial offset by an increase in international expenditure of 12% over August 2022.

VISITATION

The cumulative monthly visitor count is a monthly total of unique daily visitors (e.g. a visitor that stays three nights is counted three times). Note this source is experiencing minor irregularities in daily counts which impacted January - August 2023 resulting in a slight under representation of international visitor days.  

August 2023 snapshot

Total cumulative visitor days

[Source: Dataventures Tourism New Zealand Tool. 1 January 2020 - 31 August 2023]
% change v LY: percentage change vs same month 2022.
December 2021 and January 2023 are under-represented due to missing data points.

QUEENSTOWN AIRPORT PASSENGER ARRIVALS
The number of passengers that arrived through Queenstown Airport. 

August 2023 snapshot

Total passenger arrivals

Source: Queenstown Airport Passenger History 1 January 2019 - 31 August 2023
% change v LY - percentage change vs same month 2022
% change v 2019 - percentage change vs same month 2019

VISITOR EXPENDITURE
Visitor expenditure refers to money spent on tourism-related activities while in Queenstown. DQ uses Marketview visitor spend figures as our expenditure measure. Marketview visitor expenditure is based on visitor in-person card transactions and does not include estimates for cash, online transactions and pre-bookings. Note: this source is not adjusted to account for inflation.

August 2023 snapshot

Total visitor expenditure

Visitor expenditure by region/country of origin August 2023

Visitor expenditure by local sub-region August 2023

[Source: Worldline/Marketview Tourism Data Tool. 1 January 2019 – 31 August 2023]
% change v LY - percentage change vs same month 2022.
% change v 2019 - percentage change vs same month 2019.

The Queenstown Data Monthly Snapshots are gathered from the

Member Data & Insights hub.

Any information supplied is intended to inform about general historic destination performance and future potential outlooks based on information available at the time. It is not intended to be a substitute for further professional advice or more rigorous or specific analysis. It may not apply to an organisation’s specific situation and is not intended to be used or viewed in isolation. DQ assumes no liability for any actions taken based on supplied information or insights. The data sets, insights, and related resources provided are confidential to Destination Queenstown and its membership base only and are not for publication or dissemination.