Polestar powers Destination Queenstown
Queenstown, New Zealand (25 July 2023). Polestar New Zealand and Destination Queenstown are partnering to promote the decarbonisation of tourism in the world-famous holiday destination.
Polestar is the official vehicle partner of Destination Queenstown, with a brace of fully electric Polestar 2 cars already on the road with the regional tourism organisation.
Destination Queenstown CE, Mat Woods, says that securing the agreement with Polestar for the all-electric cars aligns two great brands that share a common vision: “We are delighted to partner with a renowned global EV brand that is committed to sustainability and has the same decarbonisation ambitions as we do. On top of that, Polestar 2 is a fantastic car to drive and fulfils all the extra requirements we have living in the mountains: super long range, powerful all-wheel drive and proven suitable for our weather conditions.”
Polestar 2 is particularly suited to the mountainous southern region thanks to its powerful dual-motor 350 kW drivetrain, range up to 487 km (WLTP) and 1,500 kg towing capacity.
Polestar New Zealand Brand Manager, Bruce Fowler, says Destination Queenstown’s focus on regenerative tourism and carbon zero goal is an ideal fit for Polestar: “Supporting these efforts with Polestar 2 is a practical way for us to contribute to the region’s ambitious plan, which is aligned with Polestar’s aim to produce a truly climate-neutral car by 2030.”
The Polestar 0 project is the company’s ambitious goal of creating a truly climate-neutral production car by 2030. The research initiative also aims to create a sense of urgency to act on the climate crisis by challenging employees, suppliers and the wider automotive industry to drive towards zero.
The two Polestar 2 vehicles are co-branded and have been on the road since 1 July 2023.
ENDS
Photo: Polestar
Notes to editors
Read more about Polestar’s goal to build sustainable electric cars and to help create a sustainable society here.
Read about the Queenstown Lakes regenerative tourism strategy here.
For more information, contact:
Sarah O’Donnell
Marketing & Communications Director
Destination Queenstown
saraho@queenstownNZ.nz
Shaun Summerfield
GM Group Communications
Giltrap Group
ssummerfield@giltrap.com
About Polestar
Polestar (Nasdaq: PSNY) is the Swedish electric performance car brand determined to improve society by using design and technology to accelerate the shift to sustainable mobility. Headquartered in Gothenburg, Sweden, its cars are available online in 27 markets globally across North America, Europe and Asia Pacific.
In New Zealand, the Polestar Space is in Auckland, where customers can physically engage with non-commissioned Polestar Specialists, arrange test drives and schedule handovers. The retail location is supported by a nationwide service network.
Polestar plans to have a line-up of five performance EVs by 2026. Polestar 2, the electric performance fastback, launched in 2019. Polestar 3, the SUV for the electric age, launched in late 2022. Polestar 4, the SUV coupé transformed, is launching in phases through 2023 and into 2024. Polestar 5, an electric four-door GT and Polestar 6, an electric roadster, are coming soon.
The Polestar 0 project is the company’s ambitious goal of creating a truly climate-neutral production car by 2030. The research initiative also aims to create a sense of urgency to act on the climate crisis, by challenging employees, suppliers and the wider automotive industry, to drive towards zero.
About Giltrap Group
Giltrap Group Holdings Ltd. is New Zealand’s leading automotive distributor and retailer. Established in 1966, Giltrap Group is proudly New Zealand-owned, representing 18 of the world’s leading car brands.
